Pure Storage Inc

Everpure, Inc. provides data storage and management technologies, products, and services in the United States and internationally. Its Purity software is shared across its products and provides enterprise-class data services, such as always-on data reduction, data protection, and encryption, as well as storage protocols, such as block, file, and object. The company also provides FlashArray, including FlashArray//ST, FlashArray//X, FlashArray//C, FlashArray//XL, FlashArray//E, and FlashArray File Services, addressing databases, applications, virtual machines, and other traditional workloads; and FlashBlade integrated hardware systems comprising FlashBlade//S, FlashBlade//E, and FlashBlade//EXA for managing and processing unstructured data workloads of various types from real-time log analytics and commercial high-performance computing (HPC) to data protection and recovery. In addition, it offers cloud storage solutions, such as Portworx by Everpure, a cloud-native Kubernetes data management solution; and Evergreen/One; and Evergreen/Flex. Further, the company provides Everpure Fusion, a Software-as-a-Service (SaaS) management plane, which enables storage administrators to unify storage arrays and optimize storage pools; Evergreen Architecture comprising Pure1, an AI-driven cloud-based management platform, as well as Evergreen//One and Evergreen//Flex data storage solutions; and Everpure Cloud, a virtual block storage array, that provides customers the flexibility to operate a hybrid cloud model with seamless data mobility across on-premises and public cloud environments. It sells its products and subscription services through a direct sales force and channel partners. Everpure, Inc. has a strategic alliance with Odine Solutions Teknoloji Ticaret ve Sanayi A.S. The company was formerly known as Pure Storage, Inc. and changed its name to Everpure, Inc. in February 2026. Everpure, Inc. was incorporated in 2009 and is headquartered in Santa Clara, California.

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Morgan Stanley upgrades IT hardware view on chipflation-driven demand

Morgan Stanley has upgraded its U.S. IT hardware industry view to In-Line from Cautious, citing accelerating infrastructure demand driven by memory chipflation. Analyst Erik Woodring said enterprises increasingly see chipflation as a multi-year structural headwind and are accelerating purchases of PCs, servers, and storage to lock in favorable prices, a dynamic he called Fear of Missing Procurement. The firm upgraded Hewlett Packard Enterprise and Pure Storage to Overweight and NetApp to Equal-weight, while downgrading Teradata. Morgan Stanley now prefers storage over servers over PCs and raised estimates across its OEM universe, sitting 9% to 12% above consensus on 2026 and 2027 EPS. However, the firm stressed the tailwinds are primarily cyclical and warned that hardware stocks, up over 100% since the start of 2025, trade at historically expensive levels, with the cycle potentially rolling over beginning in 2027.

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