Primo Brands Corporation

Zacks Investment Research identifies five soft drink stocks poised for growth amid rising demand for healthier beverages and digital transformation. The Zacks Beverages – Soft Drinks industry, ranked in the top 37% of over 250 Zacks industries, is benefiting from consumer shifts toward zero-sugar, low-calorie, and functional drinks, as well as investments in AI, e-commerce, and smart manufacturing. The Coca-Cola Company, Monster Beverage Corporation, Fomento Económico Mexicano, Primo Brands Corporation, and The Vita Coco Company are highlighted as well-positioned to capitalize on these trends, though the industry faces headwinds from rising input costs and tariff uncertainty. Vita Coco holds a Zacks Rank #1, Coca-Cola and Primo Brands hold a Zacks Rank #2, and Monster Beverage and Fomento Económico Mexicano hold a Zacks Rank #3.

Primo Brands Corporation announced leadership changes on July 8, 2026, appointing Vaughn Dickinson as President of Customer Direct & Go-to-Market, reporting to the CEO. Dickinson brings experience from fast-moving consumer goods companies, including leadership roles at PepsiCo. As part of a streamlined leadership model, the COO role will be eliminated, and Robert Austin will remain with the company until December 31 to support the transition. The changes aim to strengthen customer experience, accelerate growth priorities, and create a more agile operating model.