Mercedes-Benz Group AG operates as an automotive company in Europe, Germany, North America, the United States, Asia, China, and internationally. It operates through Mercedes-Benz Cars, Mercedes-Benz Vans, and Mercedes-Benz Financial Services segments. The company develops, manufactures, and sells cars and vans under the Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, G-Class brands, as well as related spare parts and accessories. It also provides financing, leasing, vehicle subscription and rental, fleet management, insurance, and digital services related to charging electric vehicles. The company was formerly known as Daimler AG and changed its name to Mercedes-Benz Group AG in February 2022. Mercedes-Benz Group AG was founded in 1886 and is headquartered in Stuttgart, Germany.
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Artificial Intelligence▲
Tesla integrates Chinese AI model Doubao into vehicle cabin system
Tesla, the US automaker, has integrated the Doubao large language model developed by ByteDance into electric vehicles sold in mainland China. The in-cabin intelligent voice command system supports general conversation, singing, interpreting debates, storytelling, English conversation practice, and character role-play, allowing users to switch between four voice tones and five operating modes. Tesla China said the in-cabin infotainment system uses Doubao's real-time conversational model together with an end-to-end voice interaction system to move beyond traditional question-and-answer communication toward a more natural, fluid, and proactive interactive experience, activated simply by pressing and holding the voice command button on the steering wheel. Meanwhile, Mercedes-Benz, the German automaker, has expanded its cooperation with ByteDance to integrate the Doubao large language model into Mercedes-Benz electric vehicles starting in September 2025. Chinese technology groups have made significant progress in developing artificial intelligence models, such as Alibaba launching Qwen 3.8-Max, a large language model, on August 3, a major upgrade of the Qwen family of AI models with advanced capabilities in coding, real-world tasks, and research. MoonShot AI, an artificial intelligence startup, launched Kimi K3 in July, which has 2.8 trillion parameters and is the world's largest open-source AI model by parameter count. Experts believe the growing number of large open-source models from China is shifting from individual breakthroughs to collective progress, offering new approaches to global artificial intelligence development.
EU approves Mercedes, BMW and Seres joint control of Ionchi
The European Commission has approved Mercedes-Benz China, BMW Brilliance Automotive and Seres Group taking joint control of Beijing IONCHI New Energy Technology, known as Ionchi. Ionchi had previously been under the joint control of Mercedes and BMW, and following the approved transaction, Seres becomes a third joint owner of the venture. Ionchi was established in 2024 and operates public high-power charging infrastructure and charging service networks for electric vehicles in China, combining fast charging with station operation, maintenance, customer service and the use of 100% renewable energy. The deal received clearance under the European Union Merger Regulation following the simplified merger review procedure, and according to the Commission, the transaction does not raise competition concerns given its limited impact on the European Economic Area. The approval follows an announcement made in April that Seres would become an equal shareholder in Ionchi, joining BMW and Mercedes-Benz, with each of the three companies holding a 33.3% stake in the joint venture.
Tesla's Japan Sales Surge as Delivery Network Expands
Tesla registered roughly 12,000 vehicles in Japan in the first six months of this year, more than doubling its 2025 full-year total of over 10,000. June registrations jumped 183.7% year over year to 3,997 vehicles, making Tesla Japan's second-best-selling imported brand for the month behind Mercedes-Benz and ahead of BMW. To keep up with demand, Tesla plans to increase its delivery sites in Japan by 60% this year, from seven to 11, adding locations in Yokohama, Kobe, the Greater Tokyo Area, and Nagoya. The company also added Mikawa Port in Aichi prefecture as a second import entry point, roughly doubling annual import capacity to about 48,000 vehicles. Japan's revised EV subsidy framework, which emphasizes supply-chain security and V2X capability, favors Tesla due to its Panasonic battery cells and bidirectional charging support, while reducing incentives for Chinese EV makers like BYD.
Mercedes sold just 1,153 cars in China in first half of 2026
Mercedes-Benz Group AG sold only 1,153 units in China in the first half of 2026, a fraction of the more than 80,000 similarly priced SU7 sedans that Xiaomi Corp. delivered in the same period. The performance echoes the challenges faced by BMW AG, Volkswagen AG, and Porsche AG in China, where all reported second-quarter sales declines of at least 30%, worse than the overall market's drop.
China's auto market sees sales struggles for Japanese, Western, and Chinese players amid weak consumption and EV hyper-competition
Japanese, Western, and Chinese automakers are facing sales headwinds in China's auto market. In the first half of 2026, Honda's China sales fell 34.6 percent year on year, Toyota Motor dropped 17.1 percent, and Nissan Motor declined 15 percent, with Japanese brands posting double-digit decreases. European players Volkswagen, Mercedes, and BMW saw drops of 20 to 30 percent, while US automaker General Motors slipped 6 percent. Chinese manufacturers also saw domestic sales fall below the previous year for the first time in two years, with EV leader BYD down 16 percent and Li Auto down 5 percent. A rapid expansion of production capacity for new energy vehicles, including EVs, has led to oversupply, pushing factory utilization rates well below the 80 percent breakeven level. The strain of overproduction is spilling over into exports, with so-called zero-kilometer used cars, where new vehicles are shipped overseas as used cars, now accounting for over 90 percent of used car exports, prompting authorities to question BYD and others. NIO CEO William Li expressed a sense of crisis, saying China's auto industry has entered its most brutal phase, as the state-led push to nurture the EV industry reaches a crossroads.
Arval finalizes Athlon acquisition, creating European co-leader in vehicle leasing
Arval, a major player in long-term vehicle leasing and mobility solutions, has finalized its acquisition of Athlon, formerly a subsidiary of Mercedes-Benz Group. The combined fleet reaches 2.3 million vehicles, establishing Arval as the European co-leader in long-term vehicle leasing. The expected return on invested capital for the transaction is 18%, with a positive contribution to BNP Paribas Group net income of around €200 million by the end of the third year. The estimated impact on the CET1 ratio of approximately -13 basis points is already integrated into the Group's capital trajectory. BNP Paribas will detail the Arval/Athlon trajectory during a dedicated Deep Dive in the first half of 2027.
Mercedes CEO says intense China competition is a new reality
Mercedes-Benz CEO Ola Källenius said the intense pricing competition in China's car market will continue for years, calling it a new reality. Chinese brands are spending an enormous amount of money to enter the luxury car segment and compete with models like the S-Class and the G-Wagon. Mercedes reported a 30% second-quarter sales drop in China and announced more cost cuts, particularly in Germany. Källenius noted the decline was similar to the slump in China's overall market and said Mercedes is managing pricing in China as carefully and financially sound as possible. He added that in the top-end segment including AMG performance models, Mercedes still dominates.
BMW to cut thousands of jobs by end of 2027, following VW and Mercedes
German automaker BMW announced on the 29th that it will cut thousands of jobs in Germany by the end of 2027 through a voluntary redundancy programme. The cuts will target management and development departments, while production will be excluded. According to sources, around 8,000 of the company's 150,000 global workforce are expected to go. In the German auto industry, Volkswagen and Mercedes-Benz have also unveiled large-scale job reduction plans amid the shift to electric vehicles, competition with China, and US tariffs.
Mercedes CEO Vows to Shield US Operations from Sales Ban Risk
Mercedes-Benz CEO Ola Källenius has pledged to protect the company's US business amid concerns over its Chinese shareholders that could theoretically lead to a sales ban. Legislation passed last week by the US Senate Commerce Committee creates a risk that Mercedes vehicles could be prohibited from sale because its top two shareholders are Chinese. Speaking during the second-quarter earnings release, Källenius said the company will ensure its US presence and operations are safeguarded, even if adjustments are needed to comply with regulations, adding that he is not underestimating the geopolitical environment or US-China competition. Around 20 percent of the company's listed shares are held by Beijing Automotive Group and Li Shufu, the founder of Geely.
European stocks rise for third straight day, consumer goods shares gain on strong earnings
European stock markets closed higher for a third consecutive session. As listed companies continued to report earnings, consumer goods shares showing solid results were bought, and the STOXX Europe 600 index ended 0.35 percent higher at 646.89. Unilever jumped 8.0 percent after its April to June quarter revenue growth beat market expectations, while Mercedes-Benz rose 2.9 percent after posting an operating profit increase in the latest quarter. Meanwhile, oil and gas stocks fell 2.37 percent as crude prices declined on hopes of easing tensions between the US and Iran, and Italy's Saipem dropped 8.9 percent after cutting its full-year core profit outlook. Market attention is focused on the Federal Reserve's policy decision announcement on the 29th.
Mercedes posts upbeat Q2 results as US sales ban threat looms over Chinese ownership stakes
Mercedes-Benz reported second-quarter passenger car revenue of 22.99 billion euros, down 5% year over year, while adjusted EBIT fell 26% to 909 million euros, yet its adjusted return on sales of 4% beat analyst expectations. The results come as a bipartisan US Senate bill advanced out of committee, threatening to ban the sale of connected vehicles with Chinese control, which could affect Mercedes because Chinese entities hold nearly 20% of its shares. BAIC Group holds 9.98% of voting rights and Geely’s Li Shufu holds a 9.69% stake, crossing the 15% threshold that could trigger a ban starting in 2027. Mercedes stated no shareholder holds more than 10% of its stock and that major shareholders have no control or decision-making authority, while noting it supports 160,000 US jobs and invests 1 billion dollars annually. The company’s China business deteriorated with sales down 30%, leading to a 704 million euro write-down.
Automakers Lead German Market Higher On Industry Push
German stocks moved higher on Tuesday, with the benchmark DAX up 85.61 points or 0.34% at 25,510.02 by noon, extending gains from the previous session. Automakers were broadly higher following reports that France and Germany are pursuing a new initiative to revive the auto industry, with Volkswagen surging 3.6% and Mercedes-Benz rallying 4%. Mercedes-Benz Group reported a second-quarter net profit of 1.065 billion euros, up from 915 million euros a year earlier, while Daimler Truck Holding and BMW moved up 3.75% and 3.7% respectively. Among other gainers, Rheinmetall jumped more than 4% and MTU Aero Engines climbed 3.7%, while Siemens Energy and Infineon Technologies shed 2% and 1.9% respectively.
German EV registrations surge 48% in first half, market share overtakes petrol and diesel
Germany's Federal Motor Transport Authority reports that new electric vehicle registrations in Germany jumped 48% in the first half of 2026 compared to the same period last year, pushing their market share to 24.8% of all new passenger car registrations. That is higher than petrol cars at 22% and diesel at 13%. Total new car registrations reached around 1.48 million units, up 5.8%, of which more than 368,000 were electric. Volkswagen led with nearly 50,000 EV registrations, followed by BMW with 31,000 and Mercedes-Benz with 26,000. Skoda was the top foreign brand at 37,000 units, overtaking Tesla which registered 29,000. Hybrids still held the largest market share at 37.8%, and average CO2 emissions of new cars fell 10% to 98.4 grams per kilometre. The state of Rhineland-Palatinate had the highest EV share at nearly 30%, while Hamburg had the lowest at 16%.
Global Automotive HUD Market to Reach $4.71 Billion by 2033
The global automotive head-up display market is projected to grow from USD 2.41 billion in 2026 to USD 4.71 billion by 2033, a compound annual growth rate of 10.1%. Market expansion is driven by increased emphasis on driver safety, reduced distraction, and real-time visualization of critical vehicle information, alongside growing adoption of connected vehicle ecosystems, advanced driver assistance systems, and digital cockpit technologies. Hardware represents a major share of automotive HUD cost, with 2D HUDs accounting for more than 85% of the market, while software requirements become more significant in augmented reality and ADAS-enabled platforms. Europe remains a significant market supported by premium OEM presence and stringent safety regulations, with companies including BMW, Audi, and Mercedes-Benz deploying HUD systems as standard or optional features. In North America, increasing production of semi-autonomous vehicles and declining display costs are opening opportunities beyond premium vehicles and supporting greater penetration across mid-range segments.
US Senate Committee Approves Bill to Strengthen Measures Blocking Chinese Auto Market Entry
The US Senate Commerce Committee approved a bill on the 22nd to strengthen government measures preventing Chinese automakers from entering the US market. The bill prohibits market entry for companies that receive more than 15 percent investment from Chinese entities, which could prevent German auto giant Mercedes-Benz, with nearly 20 percent Chinese ownership, from selling in the United States. According to Senator Moreno, who introduced the bill, Mercedes-Benz would be granted a grace period until 2030 and could receive exemptions as needed.
Yahoo Finance test drives Mercedes-Benz's new luxury EV, the CLA 250+
Yahoo Finance Senior Autos Reporter Pras Subramanian test drove the new Mercedes-Benz CLA 250+ electric sedan, a luxury EV designed to compete with Tesla's Model 3. The base rear-wheel-drive model starts at $45,000, offers 250 horsepower with immediate torque, and delivers 380 miles of range, making it a compelling value proposition in the compact EV sedan segment. Subramanian noted the car's aggressive exterior styling, elevated interior experience, and nimble handling, though top speed is limited to around 80 miles per hour. The tested vehicle was optioned up to about $65,000, while a comparable all-wheel-drive Tesla Model 3 is priced around $47,000, positioning the Mercedes as a more luxurious alternative. A gas-powered hybrid version will also be available.
Hesai Group shareholders approved an 8-for-1 stock split at the annual general meeting on June 26, 2026. The share subdivision became effective on July 10, with dealings in the subdivided Class B ordinary shares beginning that day. The company reported first-quarter earnings per share of 4 cents on revenue of $98.7 million, with total lidar shipments rising 140.9% year-over-year to 471,723 units. CEO Yifan Li described the quarter as a transformative chapter as Hesai evolves from spatial perception to spatial intelligence, noting its role as a strategic lidar partner for Mercedes-Benz models enabling L3 autonomy. Citi lowered its price target on Hesai to $28.60 from $33 while maintaining a Buy rating, citing more conservative revenue and net profit forecasts and a lower multiple due to likely weaker-than-expected second-quarter EV sector shipments.
Mercedes-Benz completes €1bn expansion of Kecskemét plant in Hungary
Mercedes-Benz has completed a €1 billion expansion of its Kecskemét plant in Hungary, part of its Business Plan 2022–2026 to strengthen competitiveness and future viability. The site has doubled in size to 440 hectares, becoming the company's largest plant in Hungary and one of its biggest globally. New facilities include two halls for bodywork and assembly, an additional press shop, a new paint shop, and a battery assembly unit. The plant will now produce the electric C-Class, its first battery-electric core model there, while existing lines continue building combustion and electric models on a shared flexible line. Under a local-for-local approach, body components and drive batteries for the GLB and C-Class EVs will be made on-site to shorten supply chains.
Carmakers win bulk of first UK High Court diesel emissions ruling
Carmakers have broadly won the first round in UK diesel emissions litigation, as the High Court rejected most of the dieselgate claims against Mercedes-Benz, Ford, Nissan, Renault and Stellantis's Peugeot-Citroën-DS division. The ruling, issued by Lady Justice Cockerill after 55 hearing days, relates to claims brought by about 1.6 million owners of Euro 5 and Euro 6 diesel vehicles. The judge adopted a narrow interpretation of a defeat device, concluding that most of the around 40 devices alleged across the five manufacturers were either not shown to be defeat devices or that claimants did not prove a reduction in effectiveness. Outcomes varied: for Mercedes and Ford, none of the alleged devices were upheld; for Peugeot-Citroën-DS, a split mode device was found to be a prohibited defeat device; and for Renault and Nissan, several devices including torque cut-off systems and correction factors were found to breach regulations. The proceedings form part of a wider group litigation structure, and this judgment will influence about 800,000 related claims against other carmakers.
Vietnam's new vehicle market declined by 6% to 24,356 units in June 2026 from 25,793 units a year earlier, according to wholesale data from the Vietnam Automotive Manufacturers Association. The figures exclude VinFast, Hyundai, Mercedes-Benz, Nissan and other overseas brands. In the first six months of 2026, the market expanded by 15% to 149,761 units, driven by strong economic growth that saw GDP accelerate to 8.4% year-on-year in the second quarter. Light passenger vehicle sales rose 12% to 100,321 units year-to-date, while commercial vehicle sales increased 20% to 49,440 units. VinFast separately reported a 72% surge in domestic sales to 115,916 vehicles in the first half, and GlobalData expects total light vehicle sales in Vietnam to rise 10% to 617,000 units this year.
South Korean vehicle import sales surge 37% in June
Sales of imported light passenger vehicles in South Korea jumped 37% to 38,059 units in June 2026, up from 29,860 units a year earlier, according to the Korea Automobile Importers & Distributors Association. In the first half of 2026, import sales surged 33% to 184,032 units, strongly outperforming the country's five main automakers, whose combined domestic sales fell 3% to 663,491 units. Tesla led the import segment with deliveries nearly tripling to 56,139 units, capturing a 30% share, though it faced criticism for raising prices just after qualifying for new BEV incentives introduced in July. BMW slipped to second place with sales rising just over 2% to 39,150 units, while Mercedes-Benz sales fell 9% to 29,776 units. BYD made strong inroads with sales jumping ninefold to 7,023 units, but failed to qualify for the new points-based BEV subsidies and plans to focus more on plug-in hybrids.
German carmakers suffer steep China sales plunge in Q2
Major German carmakers saw sharp quarterly sales declines in China as domestic demand weakened and competition heated up. Volkswagen, Mercedes-Benz, BMW and Porsche reported China sales for the April-to-June quarter plummeting between 30% and 41% compared with the same period a year ago, according to company data released over the past week. For the first half of this year, they all reported a more than 20% year-on-year drop in China, squeezing overall profits. Volkswagen group deliveries in China fell 36.6% during the quarter to 424,300 vehicles, dragging down its global sales to an 8.6% decline even as deliveries increased in Europe and the Americas. The Wolfsburg-based auto group said it would slash its model lineup by up to half after the latest sales declines, while Porsche called China's market environment challenging and Mercedes-Benz cited a significantly weaker overall market and macroeconomic environment.
Mercedes-Benz USA retails 84,500 vehicles in Q2 2026
Mercedes-Benz USA reported retail sales of 84,500 vehicles in the second quarter of 2026, comprising 75,000 passenger cars and 9,500 vans. SUV demand remained a key driver, with the GLE up nearly 30%, the GLC up 8%, and the GLB up 40% year-over-year. Mercedes-Maybach retail sales increased 25%, while AMG SUV sales rose 17% in the quarter. The company also highlighted a 4.4% increase in van sales to 9,500 units. Globally, Mercedes-Benz Group sold 511,900 cars and vans, a 2% quarter-on-quarter rise, with battery-electric vehicle sales surging 50% year-over-year.
UK tribunal pauses FCA’s £9.1 billion car finance compensation scheme
The UK’s Upper Tribunal has suspended parts of the Financial Conduct Authority’s £9.1 billion car finance redress scheme, delaying payouts for millions of motorists. The FCA is facing legal challenges from the financial services arms of Volkswagen and Mercedes-Benz, the car finance arm of Credit Agricole, and consumer group Consumer Voice, who argue the rules are unlawful. The tribunal will hear the cases in December or February next year, with a judgment expected in the following months. Under the pause, lenders do not need to calculate or pay compensation, nor inform customers of amounts owed, until the legal process concludes. If the scheme is upheld and not appealed, payments could begin in 2027; if overturned, the FCA may switch to a complaints-led approach, potentially handling up to 19 million individual complaints at an extra cost of £6 billion.
Momenta Global has started taking investor orders for a HK$5.9 billion share sale in its Hong Kong initial public offering. The Suzhou-based autonomous-driving company, backed by General Motors and Tencent, is offering about 19.9 million shares at HK$295.60 each, which would value the company at nearly $9 billion. Fourteen cornerstone investors, including GIC, Fidelity International, BlackRock and Mercedes-Benz, are taking up nearly $376 million of the shares with a six-month holding commitment. The IPO proceeds will be used for research and development, robotaxi expansion, mass-produced vehicle operations, working capital and general corporate purposes. Momenta's shares are expected to begin trading on July 8.
Wayve sets itself up to be an autonomy software standout
Wayve is positioning itself as a disruptor in the robotaxi market through a series of strategic partnerships and funding rounds. Last month, the company signed a deal with Stellantis and Uber to explore deploying Level 4 robotaxis globally, combining Stellantis vehicles, Wayve’s AI Driver, and Uber’s ride-hailing platform. Earlier this year, Wayve, Uber, and Nissan signed a memorandum of understanding to develop robotaxis using the Nissan Leaf, with a pilot targeted for late 2026 in Tokyo via the Uber app. Wayve also expects to roll out supervised autonomy software in consumer vehicles in 2027. The company raised $1.05 billion in 2024 from investors including SoftBank, Microsoft, Nvidia, and Uber, and earlier this year landed another $1.5 billion at an $8.6 billion valuation from a group that included Stellantis, Mercedes-Benz, Nissan, AMD, Arm, and Qualcomm.
The DAX fell 231 points, or 0.93 percent, to 24,763 on Friday, reversing the previous session's 1 percent rally. Infineon Technologies tumbled 3.6 percent amid uncertainty in the global technology sector, while automakers BMW and Mercedes Benz each fell around 1 percent. Online fashion retailer Zalando plunged 5.2 percent after Germany's financial regulator BaFin launched an investigation into the company's 2025 financial statements, alleging a transaction related to the acquisitions of About You might have been omitted.
American Eagle CMO joins Mercedes CMO to discuss consumer confidence under pressure
American Eagle Outfitters' Chief Marketing Officer joined Mercedes Benz's CMO in a public discussion on building consumer confidence and adjusting marketing campaigns amid tighter spending conditions. The conversation offered investors insight into how the company is thinking about customer loyalty and brand positioning during economic volatility. American Eagle's stock closed at $18.5, up 8.2% over the past week and 11.9% over the past month, though year-to-date performance is down 29.8%. The CMO's remarks highlighted efforts to build trust, adjust messaging, and use technology while maintaining human connection to keep younger shoppers engaged against competitors like H&M, Zara, and Abercrombie & Fitch. Investors are watching for future commentary on whether these marketing priorities remain consistent as conditions change.
Hesai Group lidar enables outdoor autonomous robots, wins 1-million-unit European contract
Hesai Group shared how its lidar solutions help autonomous mobile robots operate outdoors, where conventional camera-based systems often fail due to complex terrain and changing lighting. Innok Robotics built its outdoor-ready platforms around the Hesai XT32 lidar, which provides a 360-degree field of vision and high-resolution 3D spatial data regardless of light or weather, eliminating blind spots and reducing false detections. Separately, on May 20, Hesai won a contract from a top European automaker for over 1 million units across more than 10 joint venture models in China, expanding on its Mercedes-Benz L3 program. The project features the Hesai ATX compact long-range lidar, which has already achieved 1 million deliveries and a backlog of over 6 million units, with business from 40 automakers across more than 160 models.
Mercedes-Benz deepens cost cuts and targets 70% AI adoption across workforce
Mercedes-Benz Group is rolling out deeper cost-cutting measures and accelerating artificial intelligence adoption across its workforce, targeting 70% AI integration among staff. The move aims to address margin pressure and maintain competitiveness against global peers such as BMW, Audi, and Tesla. The company's share price is around €45.235, down 27.0% year to date, with a 9.7% decline over the past month and a 7.5% drop over the past week. The AI push is expected to support areas like procurement, engineering, and customer support, potentially lowering unit costs and reinforcing the premium-brand focus. However, execution risks remain, including potential disruption to operations, strain on labor relations, and the challenge of balancing cost cuts with necessary investments in electrification and software.
Mercedes-Benz CMO Melody Lee Details Strategy to Court Gen Z While Retaining Core Buyers
Mercedes-Benz Chief Marketing Officer Melody Lee is balancing performance marketing to sell vehicles to older demographics with cultural marketing designed to make the luxury brand aspirational for younger, future consumers. Lee is tasked with maintaining the relevance of the 140-year-old heritage brand across multiple generations.
Momenta prepares $1 billion Hong Kong IPO at $9 billion valuation
Chinese autonomous-driving company Momenta is preparing a Hong Kong initial public offering that could raise about $1 billion, valuing the company at roughly $9 billion. The Suzhou-based firm, whose investors include General Motors, Toyota Motor and SAIC Motor, develops autonomous-vehicle technology and sells driving assistance systems to carmakers. It has also signed robotaxi partnerships with Uber and Mercedes-Benz Group for projects in Munich and Abu Dhabi, and is working with ride-hailing company Grab in Southeast Asia. A China Securities Regulatory Commission notice dated 10 June and published on 18 June said Momenta plans to offer up to 43.75 million shares in Hong Kong, and the regulator approved the filing. If completed, the flotation would add Momenta to a growing number of Chinese technology and robotics companies turning to Hong Kong's capital markets, following autonomous-driving peers WeRide and Pony AI which both listed in Hong Kong last year.
BYD Plans Europe Launch for Great Tang SUV After 150,000 Orders
BYD is preparing to bring its all-electric Great Tang SUV to Europe as early as the end of this year or early 2027. The seven-seat model has secured more than 150,000 orders since its debut at the Beijing Auto Show in April, including 100,000 bookings during its first two-week presale period. Stella Li, BYD's executive vice president and head of global expansion, said Europe and Asia-Pacific are both slated to receive the vehicle, which is priced at about $35,500 in China. Deutsche Bank has pointed to the Great Tang's strong presale momentum and flash-charging technology as possible advantages, while projecting sales of 10,000 units per month. The move could add more pressure on European automakers as Chinese brands continue gaining share, with Chinese carmakers accounting for 15% of Europe's EV sales in April and nearly 10% of overall unit volume.
BMW Warns China Sales Down 18%, Cuts Profit Outlook
BMW issued a sharp profit warning as weaker demand in China weighs heavily on its outlook, sending shares lower. The German automaker now says business in China is down about 18% through May, after projecting stable sales there as recently as March. The reduced targets suggest BMW could end up as the least profitable major European automaker this year based on the low end of guidance. Analysts at Oxcap Analytics suggested the China slowdown could also pressure Mercedes-Benz, while weaker global consumer sentiment tied to the Middle East war may weigh on mass-market automakers such as Renault and Stellantis. The warning may signal that Germany's premium automakers need to rethink their China-driven playbook, as selling high-margin combustion-engine cars in China may no longer carry the same economics.
BMW slashes 2026 profit forecast on China downturn and Middle East conflict
BMW cut its full-year 2026 profit outlook on Tuesday, blaming an accelerating decline in the Chinese automotive market and the widening economic fallout from the conflict in the Middle East. The company now expects its automotive segment EBIT margin to land between 1% and 3%, down from prior guidance of 4% to 6%, while group profit before tax is projected to fall at a significant rate compared with the previous year, a steeper deterioration than the moderate decline previously forecast. BMW also revised its delivery outlook to a slight decrease versus last year, having previously guided for volumes at roughly the same level. The automaker said the downturn in China's passenger car market intensified in the second quarter, with non-electric vehicles hit particularly hard, and that sales gains in Europe and the United States fell well short of making up for losses across China and the rest of the Asia-Pacific region. Higher energy costs tied to the Middle East conflict are adding pressure to BMW's cost base while undermining buyer confidence globally, and the company will accelerate cost reduction efforts through additional structural and efficiency measures that will carry a one-time negative impact on earnings in the second half of 2026. BMW stock fell 6.5% on Wednesday, according to CNBC, and shares of fellow German automakers Volkswagen and Mercedes-Benz also declined following the announcement.
European stocks were subdued on Wednesday as caution gripped markets ahead of the U.S. Federal Reserve's interest-rate decision later in the day. The pan-European STOXX 600 was marginally lower at 635.83 after rising 0.3 percent on Tuesday, while the German DAX dropped half a percent and the U.K.'s FTSE 100 slipped 0.2 percent. France's CAC 40 was marginally higher. Auto shares fell, with Germany's BMW tumbling 6.5 percent after cutting its 2026 outlook, Volkswagen declining 2.2 percent, Mercedes Benz losing 3.3 percent, and Renault dropping 1 percent. Defense technology company Thales rose about 1 percent after entering a strategic partnership with Renault Group to develop and industrialize the large-scale production of the TOUTATIS loitering munition, and Nokia added 1.3 percent after announcing a significant expansion of its advanced test and packaging operations in Allentown, Pennsylvania.