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Sonic Automotive Inc

Sonic Automotive, Inc., together with its subsidiaries, operates as an automotive retailer in the United States. It operates in three segments: Franchised Dealerships, EchoPark, and Powersports. The Franchised Dealerships segment engages in the sale of new and used cars and light trucks; sale of replacement parts; provision of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services; and arrangement of third-party financing, extended warranties, service contracts, insurance, and other aftermarket products. The EchoPark segment sells used cars and light trucks; and arranges third-party finance and insurance product sales for its guests in pre-owned vehicle specialty retail locations. The Powersports segment is involved in the sale of new and used powersports vehicles, such as motorcycles, personal watercraft, and all-terrain vehicles; and provision of fixed operations services, and third-party finance and insurance services. Sonic Automotive, Inc. was incorporated in 1997 and is based in Charlotte, North Carolina.

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Sonic Automotive reports record Q2 revenue of $3.9 billion and raises new vehicle GPU guidance

Sonic Automotive reported record second-quarter total revenues of $3.9 billion, an 8% increase from the prior year, and all-time record quarterly gross profit of $616.2 million, up 2% year over year. The company posted GAAP earnings of $1.79 per diluted share, with non-GAAP adjusted EPS of $1.82. Franchised dealership segment revenues rose 6% to $3.3 billion, while same-store revenues increased 2%. New vehicle gross profit per unit is tracking above the high end of full-year guidance, prompting Sonic to raise its full-year new GPU guidance to $2,850 to $3,000 per unit. EchoPark revenues grew 15% to $582.9 million, with retail used unit volume up 17% to 19,600 units, and the Powersports segment saw revenues surge 53% to a second-quarter record $73.5 million. The Board approved a cash dividend of $0.41 per share payable on October 15, 2026.
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Heartland Value Fund Highlights Sonic Automotive as Attractively Priced Small-Cap Pick

Heartland Value Fund has identified Sonic Automotive as an attractively priced small-cap company outside the technology sector, according to its second-quarter 2026 investor letter. The fund repurchased shares of the automotive retailer earlier this year after exiting the position in 2016, citing the profitability and nationwide growth of Sonic's EchoPark used-car operation. EchoPark focuses on one- to four-year-old vehicles and can often price them three thousand dollars below competitors, a strategy the fund believes is well-suited to the current economic climate of higher gas prices and interest rates. Heartland estimates Sonic's earnings per share will reach eight dollars in 2027, up from an estimated seven dollars this year. Sonic Automotive closed at ninety-two dollars and thirty-eight cents per share on July 14, 2026, with a market capitalization of two point nine two billion dollars.
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Zacks Highlights Lithia Motors and Sonic Automotive as Resilient Auto Retailers

Zacks Equity Research identifies Lithia Motors and Sonic Automotive as two auto retailers worth watching despite eroding consumer purchasing power. The industry faces headwinds including elevated vehicle prices, high borrowing costs, and a forecasted 2.9% decline in full-year new-vehicle sales to 15.8 million units. Sonic Automotive, carrying a Zacks Rank #2 (Buy), has expanded through acquisitions and its EchoPark digital platform, with consensus estimates projecting 5% and 8% sales growth for 2026 and 2027. Lithia Motors, with a Zacks Rank #3 (Hold), added $2.4 billion in annualized revenues through acquisitions in 2025 and targets $2-$4 billion in acquired revenues in 2026, while its Driveway and GreenCars platforms support an omnichannel strategy.
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Sonic Automotive Offers High-Growth Dividend With 2.01% Yield

Sonic Automotive is highlighted as a high-growth dividend stock for income investors. The auto dealer, headquartered in Charlotte, currently pays a quarterly dividend of $0.41 per share, yielding 2.01% compared to its industry's 0.7% and the S&P 500's 1.44%. Its annualized dividend of $1.64 has risen 12.3% from last year, and over the past five years the company has increased its dividend five times for an average annual increase of 33.71%. With a payout ratio of 23% and a Zacks Consensus Estimate for 2026 earnings of $6.92 per share, representing 4.85% growth, the stock carries a Zacks Rank of #2 (Buy).
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Sonic Automotive CFO Heath Byrd Sold 5,061 Shares Under Pre-Set Trading Plan

Sonic Automotive CFO Heath Byrd sold 5,061 shares of common stock on June 2, 2026, generating approximately $430,000. The transaction, executed under a pre-arranged Rule 10b5-1 trading plan, represented 3.35% of his direct holdings and left him with 133,952 direct shares and 12,129 indirect shares held via Bucknell Avenue, LLC. The sale occurred at $85.00 per share, just above the market close of $84.80, with Sonic Automotive shares up 14.96% over the prior twelve months. Byrd’s remaining stake of over 146,000 shares indicates ongoing exposure to the company’s equity value, and the sale is consistent with routine liquidity management rather than a shift in long-term ownership strategy.
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