Liveramp Holdings Inc

LiveRamp has expanded its Cross-Media Intelligence solution to include Meta campaign data, enabling brand marketers to measure campaigns across Meta and other channels like CTV, programmatic, social, and audio in a single unified view. Marketers can now access de-duplicated attribution and incrementality measurement from Meta within the LiveRamp Clean Room, using first-party data for unified reporting. Leading brands such as Hill's Pet Nutrition have already begun using the solution to gain cross-channel insights and optimize media investments. Christine Grammier, VP of Product at LiveRamp, stated that the addition of Meta as a reporting source helps marketers make informed decisions across more of their media mix through secure, interoperable workflows.

LiveRamp has announced a new integration with Adobe GenStudio for Commerce Media Networks, making commerce purchase data available through LiveRamp's platform for use in Adobe's agentic content supply chain. The integration enables brands to build and launch more targeted campaigns within commerce media networks by leveraging real purchase behavior to customize AI-generated creative for specific customer segments. LiveRamp's commerce media networks data works alongside Adobe Real-Time CDP Collaboration within GenStudio, allowing networks to build targeted customer cohorts from actual transactions rather than modeled audiences. Nichole Giamona, Head of Product at Adobe GenStudio, stated that the solution helps networks scale cutting-edge service and capabilities, giving marketers unprecedented control over content, targeting, and personalization. Travis Clinger, Chief Connectivity & Ecosystem Officer at LiveRamp, added that the partnership amplifies the importance of consumer touchpoints by combining Adobe's creative leadership with LiveRamp's insights and network.

BidMachine has opened Agentic Readiness pilots, a protocol-agnostic interface layer that lets buyer agents transact against its inventory, while expanding its Direct Placements curated supply program for premium mobile inventory. Direct Placements is in production with over 20 active demand partners, meets IAB DIRECT path guidelines, and offers full sellers.json and schain transparency along with Scope3 carbon measurement at the impression level. The Agentic Readiness layer supports AdCP, AAMP, and A2A protocols in parallel, with pilot partners being accepted now and general availability targeted for Q3 2026. BidMachine’s mobile-specific capabilities include SDK-level access to in-app signals, mobile identity resolution through Intent IQ and LiveRamp, and a footprint of more than 50,000 in-play SDKs reaching 600 million monthly active devices.

LiveRamp has launched the LiveRamp Agent Builders program, a new initiative to bring more partner-built AI agents into its network and help marketers accelerate planning, measurement, activation, and data transformation. During the pilot period, brands will have access to agents from all participating AI companies, including founding partners SemantIQ, Newton Research, Akkio, and Datalinx. The program leverages LiveRamp's APIs and MCP servers to make partner agents available to all LiveRamp customers, with Albertsons Media Collective already working with Newton Research's agent. LiveRamp plans to expand the program to a limited release following the pilot.