Northern Data AG

Shares of RUM Group jumped 12.8% in afternoon trading as investors continued to digest the company's newly unveiled six-year, $13.7 billion GPU services agreement with a major U.S. cloud customer. The contract covers GPU services at RUM's under-development Maysville, Georgia site and includes warrants for up to 50.8 million Class A shares at $0.01 each that vest as the customer buys capacity. The deal follows RUM's recent acquisition of German AI cloud firm Northern Data, which added roughly 22,000 Nvidia H100 and H200 GPUs to the newly launched Quake AI platform. CEO Chris Pavlovski has stated that Quake AI will fiercely compete with specialized cloud providers, and this order serves as a major recurring-revenue catalyst to validate that pivot. RUM Group is up 62% since the beginning of the year, and at $10.33 per share, it has set a new 52-week high.

RUM Group stock is up 7% to $9.04 in Friday midday trading, extending an AI-fueled rally, while Trump Media & Technology Group stock is climbing 6% to $9.03, a rare green day for a name that has bled through most of 2026. RUM Group closed its $767 million acquisition of Northern Data AG in June and rebranded from Rumble Inc., unveiling a cloud and AI compute unit called Quake AI, which brought roughly 22,000 NVIDIA H100 and H200 GPUs and more than 200 megawatts of unmonetized energy capacity onto the platform. RUM Group's second-quarter revenue grew 61% to $40.366 million from $25.08 million a year earlier, and management guided Q3 2026 revenue to a range of $87 million to $93 million, pointing to a 3 billion plus annual run rate opportunity if the full 250 megawatts of capacity is monetized on AI compute as a service. Trump Media took the opposite route with its balance sheet, abandoning its Bitcoin treasury strategy in August after roughly $190 million in paper losses, redirecting capital toward Truth Social, Truth+, and its new Truth API data feed under interim CEO Kevin McGurn, and reporting a second-quarter net loss of $238 million driven almost entirely by paper losses on crypto holdings against trailing 12-month revenue of $4.5 million. The Global X Data Center and Digital Infrastructure ETF is down 0.5% to $28.35, isolating this as a single-name repricing on RUM Group's pivot alone, with RUM Group stock up 33% year to date through Thursday's close after buying GPUs and power, while Trump Media stock was down 36% year to date through Thursday's close after buying Bitcoin, taking the loss, and shifting into fusion energy.

RUM Group reported that GPU utilization improved to approximately 85% in the first quarter, up from 5% in mid-2025 and a 23-percentage-point gain from the fourth quarter of 2025. Its cloud and AI-infrastructure business, Quake AI, has secured $270 million of multi-year contracted revenue for next-generation NVIDIA HGX B300 systems at its Amsterdam European infrastructure hub. Quake AI’s current deployment, supported by up to roughly 250 megawatts of energized data center capacity targeted for availability in 2027, represents an annual run rate revenue opportunity of more than $3 billion. Tether, RUM Group’s largest investor with over $1 billion invested, provides a unique access point to capital and has enabled a 50% reduction in RUM’s existing Northern Data loan facility, materially improving the company’s balance sheet. The company expects to issue financial guidance for the first time since its September 2022 IPO during its second-quarter earnings report on August 13.

Rumble Inc is rebranding to RUM Group Inc as it combines its video, cloud, and artificial intelligence infrastructure businesses under a single legal brand. The move follows the completion of its all-stock acquisition of AI infrastructure and data center operator Northern Data AG, valued at roughly $767 million. Rumble Cloud will be renamed Quake AI and will incorporate Northern Data's AI, cloud, and computing offerings, while Rumble remains the core consumer-facing brand for the company's video and media platform. Quake AI combines Rumble Cloud's computing and storage infrastructure, Northern Data's network of about 22,000 NVIDIA GPUs across nine data centers and up to 250 megawatts of power capacity, along with a strategic partnership with Tether for blockchain-based transactions. The company also secured a $270 million multi-year agreement with an undisclosed cloud customer for dedicated GPU capacity powered by NVIDIA Corp Blackwell B300 systems.

Rumble, which hosts U.S. President Donald Trump's Truth Social platform, said it will begin operating as RUM Group effective June 18, overseeing a new AI-focused business unit alongside its existing video platform. The move follows the closing of its acquisition of German AI cloud company Northern Data in an all-stock deal valued at roughly $767 million. A newly formed unit called Quake AI will combine assets including about 22,000 Nvidia H100 and H200 graphics processing units across nine data centers. The company's video and media platform brand will continue to be Rumble. CEO Chris Pavlovski said the company now has over 200 MW of unmonetized energy capacity and substantial contracted revenue across Rumble.

Rumble has closed its acquisition of Northern Data AG, a leading provider of AI and high-performance computing infrastructure, and now owns approximately 85.2% of Northern Data's outstanding shares. The deal gives Rumble immediate access to over 200 megawatts of unmonetized energy capacity and one of Europe's largest independent GPU estates, with roughly 22,000 high-end NVIDIA GPUs. Northern Data has raised its full-year 2026 revenue outlook to a range of 170 to 190 million euros, an increase of approximately 30% from its prior expectation of 130 to 150 million euros, with GPU utilization reaching about 85% in March 2026. Rumble now controls roughly 250 megawatts of current energized and planned power across ten data centers, four of which are owned, with almost all of that capacity expected to come online by 2027. The acquisition instantly positions Rumble as a meaningful player in the AI compute-as-a-service, power, and data center markets while unlocking AI opportunities across its video platform.