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Lamar Advertising Company

Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays. Lamar Advertising Company was founded and incorporated in 1902 in Delaware and is based in Baton Rouge, United States.

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Lamar Advertising Acquires AdSource Outdoor Assets in Second-Ever UPREIT Deal

Lamar Advertising Company has acquired the assets of AdSource Outdoor Advertising through the billboard industry's second-ever UPREIT transaction, closing on Aug. 12. The deal adds more than 230 billboard faces across Louisiana to Lamar's portfolio, including 30 digital displays. AdSource contributed its assets to Lamar Advertising Limited Partnership in exchange for common units that track Lamar's Class A common stock and pay distributions equal to the per-share dividend. The UPREIT structure allows Lamar to issue partnership units on a tax-deferred basis, providing a tool for similar future acquisitions. Lamar shares have gained 7.7% over the past three months, outpacing the industry's 2.9% growth.
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Greg Abel Sold 15 Buffett Stock Positions in His First Quarter as Berkshire CEO

Greg Abel sold 15 stock positions that Warren Buffett had initiated during his first quarter as CEO of Berkshire Hathaway, signaling a willingness to chart his own course. The divestitures included long-held winners like Visa, Mastercard, and Amazon, as well as recent underperformers such as Pool Corp., Diageo, and Domino's Pizza. Abel's biggest new buy was Alphabet, which pays only a 0.2% dividend, and he also added Delta Air Lines, while selling high-yielders like Lamar Advertising, Diageo, and Pool. Berkshire's cash pile grew from $373.3 billion to $397.4 billion in the quarter, suggesting Abel is prioritizing cash accumulation over dividend income. The moves indicate Abel will not hesitate to exit positions regardless of their past performance if he does not expect market-beating returns.
BRK-B MA ▼V ▼DGE.LSE ▼LAMR ▼POOL ▼+4
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Lamar Advertising and Outfront Media Shares Surge Over 24% and 37% in 2026 While Yielding Above 3.5%

Shares of billboard real estate investment trusts Lamar Advertising and Outfront Media have surged more than 24% and 37% respectively so far in 2026, while both still offer dividend yields above 3.5%. Lamar pays a quarterly dividend of $1.60 per share, yielding around 4.03%, and Outfront Media's quarterly dividend of $0.30 per share yields about 3.6%. Both companies benefit from a resilient local customer base, with roughly 80% of Lamar's tenants and 60% of Outfront's clients being local businesses. In the first quarter, Lamar reported revenue of $528 million, up 4.5% year over year, and adjusted funds from operations per share of $1.72, up 7.5%, while Outfront posted revenue of $429.6 million, up 9.9%, and AFFO per share of $0.34, up 143%. The companies are also poised to gain from projected political ad spending exceeding $11 billion for the 2026 U.S. midterm elections.
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