Mitsubishi Motors Corporation, together with its subsidiaries, engages in the development, production, and sale of passenger vehicles, and related parts and components in Japan, Europe, North America, Oceania, the rest of Asia, and internationally. The company offers EVs/PHEVs, SUVs, pickup trucks, MPVs, minicars, and cars under the Mitsubishi brand name. It also engages in the financial businesses. Mitsubishi Motors Corporation was incorporated in 1970 and is headquartered in Tokyo, Japan.
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Japan earthquake halts Toyota, Nissan, Mitsubishi production
A 7.1-magnitude earthquake in Japan's Kyushu region has disrupted vehicle and component production at the country's leading automakers. Toyota temporarily halted production at three plants in Kyushu and one in Aichi Prefecture, while Nissan suspended operations at its two Kyushu vehicle plants and Mitsubishi Motors halted a plant in Okayama. Major supplier Aisin Corporation also idled facilities in the region. The production suspensions could result in the loss of up to 20,000 vehicles, and electronic component manufacturing including semiconductors has also been affected.
Mitsubishi Motors reported a 3% year-on-year increase in global production for June 2026, reaching 73,111 vehicles. Production in Japan rose 4% to 38,028 units, while overseas output edged up 1.9% to 35,083 units. Domestic sales, including imports, climbed 4.2% to 11,715 units, but exports from Japan fell 16% to 15,978 units, with North American shipments down 7% to 9,157 units. For the first half of the year, global production grew 5.2% to 461,142 vehicles, with domestic output up nearly 4.9% to 251,391 units and overseas production up over 5.5% to 209,751 units.
Mitsubishi Motors' April–June Net Profit Jumps 91% — Middle East Impact Within Expectations
Mitsubishi Motors reported consolidated net profit for the April–June quarter of 2026 rose 91.2% year-on-year to 1.4 billion yen. Despite ongoing headwinds such as heightened tensions in the Middle East, flexible sales activities and profit improvement measures paid off, securing a profit. Global sales volume fell 8% to 179,000 units, with the Middle East situation accounting for a 15,000-unit impact, but this remained within the range assumed at the start of the period. President Keisuke Kishiu said the impact on operating profit was about 10 billion yen, and the impact centered on logistics costs exceeded roughly 2 billion yen. The company left its full-year consolidated earnings forecast for the fiscal year ending March 2027 unchanged, with a net profit forecast of 25 billion yen, below the average analyst estimate of 30.1 billion yen.
Mitsubishi Motors Opens First U.S. Gallery Dealership in Nashville
Mitsubishi Motors has opened its first U.S. Gallery dealership in Nashville, introducing a new retail concept with an immersive showroom and digital platform as part of its Momentum 2030 business plan for the U.S. market. The Gallery is designed to refresh how the automaker reaches American buyers in the passenger vehicle and SUV segment, where brand perception and in-store experience can influence purchasing decisions. The launch provides a test bed for formats that could be expanded or adjusted over time under the Momentum 2030 plan, depending on shopper response. For investors, the concept is primarily about customer engagement and brand visibility in a busy urban setting, though execution costs remain a focus given that profit margins have narrowed to 0.3% from 1.5% a year ago.
Mitsubishi Motors partially halts production at Okayama plant after Kumamoto earthquake disrupts parts supply, impact spreads beyond Kyushu
Parts supply disruptions from the Kumamoto earthquake have forced Mitsubishi Motors to announce on the 30th that it will suspend production of some models at its Mizushima plant in Kurashiki, Okayama Prefecture, from the evening of the same day. The halt comes because Aisin Kyushu's damaged factory in Kumamoto City remains inoperable, cutting off the supply of core door components and other parts. The impact is also spreading to Daihatsu and Nissan. Toyota will keep its three plants in Fukuoka Prefecture idled through the 31st, while Nissan will partially suspend production at two plants of its manufacturing subsidiary in Fukuoka Prefecture through the 31st. Moves to halt auto production outside Kyushu are beginning to emerge.
Mitsubishi Eclipse Sportback EV to Offer Multiple Charging Options
Mitsubishi Motors North America announced that the 2027 Mitsubishi Eclipse Sportback EV will offer multiple charging options, including standard NACS compatibility for Tesla Supercharger access and a J1772 plug for Level 1 and Level 2 charging. The electric subcompact SUV can fast-charge from 10% to 80% in approximately 35 minutes at up to 150 kW using Level 3 charging. It features a standard 75 kWh liquid-cooled lithium-ion battery pack. The vehicle will be sourced from alliance partner Nissan Motor Co., based on the next-generation Nissan LEAF, and is set to launch across North America in fall of 2026.
Mitsubishi Motors targets monthly production of 1,000 industrial AI humanoid robots by end of 2027
Mitsubishi Motors is partnering with robotics startup Highlanders, which originated from the University of Tokyo, to develop and mass-produce AI-powered humanoid robots on an industrial scale, targeting a production capacity of 1,000 units per month by the end of 2027. Mitsubishi Motors will leverage its advanced manufacturing expertise to co-develop bipedal robots with Highlanders, aiming to help address labor shortages. The company will deploy the humanoid robots on engine production lines at its Kyoto plant to gather data essential for industrial-scale development and manufacturing. Mitsubishi Motors CEO Takao Kato said Japan will pioneer the industrial mass production of humanoid robots, while Highlanders CEO Hiroya Matsuoka noted that no Japanese company has yet been able to compete with global leaders in physical AI, and expressed a desire to push the technology to the next level.
Mitsubishi Motors to Invest Bt16bn in Thailand’s EV Push by 2030
Mitsubishi Motors will invest Bt16bn, equivalent to $473.23m, in Thailand by 2030 to support the country’s electric vehicle transition. Thai government spokesperson Lalida Perisvivatana told Reuters the funding will go into EV technology, with the automaker evaluating options for manufacturing and exporting pickup trucks and developing an electric Pajero SUV, using Thailand as the production hub. The investment comes as Japanese carmakers face pressure from the rapid expansion of Chinese EV brands in Southeast Asia’s second-largest economy, which already hosts major manufacturers including Toyota, Honda, and BYD. In April, Thailand approved Bt15bn in investment proposals from Isuzu Motors, the country’s second-largest vehicle producer, while Chinese EV maker Xpeng Group is exploring plans for a local manufacturing facility.
Mitsubishi Motors to collaborate with University of Tokyo venture on humanoid robot development, plans additional investment
Mitsubishi Motors announced it has signed a basic agreement with Highlanders, a startup from the University of Tokyo, for the joint development of humanoid robots. This marks the first time an automaker and a humanoid robot developer have collaborated on mass production. Mitsubishi Motors has already invested in the company and plans to make additional investments going forward. The two companies will jointly develop humanoid robots for use in Mitsubishi Motors' factories, and aim to begin mass production of Highlanders' products in 2027 by utilizing idle buildings at the Kyoto Seisakusho Kyoto plant. Mitsubishi Motors will leverage its expertise in mass production design, quality assurance, durability and safety design, and electromechanical integrated control technology for mass production, accumulate usage data and operational know-how through robot deployment in its own factories, and explore the potential for humanoid robot development and production.
Mitsubishi’s global vehicle output falls 13% in May
Mitsubishi Motors reported a nearly 13% year-on-year decline in global production to 65,646 vehicles in May 2026. Production in Japan dropped over 14% to 33,653 units, while overseas output fell 11.5% to 31,993 units. Sales in Japan, including imports, fell 4.9% to 8,128 units, and exports from Japan slipped 1% to 18,934 units, with North American shipments at 15,076 units. For the first five months of the year, global production rose 5.6% to 388,031 vehicles, recovering from a nearly 9% decline a year earlier.
Mitsubishi Motors North America reports second quarter 2026 sales of 23,127 vehicles
Mitsubishi Motors North America reported second quarter 2026 sales of 23,127 vehicles, a nearly 5% increase year-over-year. SUV sales drove the growth, rising nearly 24% for the quarter, led by Outlander with 9,503 units sold, up 21.5%, and Outlander Sport with 8,432 units, up 69.7%. The company attributed the gains to new, well-equipped trims at attractive price points, including the Outlander LE and Outlander Sport S, as well as Trail Edition models. Looking ahead, Mitsubishi is preparing to launch the refreshed Outlander Plug-in Hybrid and the all-new Eclipse Sportback EV, its first full battery electric vehicle since the i-MiEV, later this year.