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Sega Sammy Holdings Inc.

Sega Sammy Holdings Inc., together with its subsidiaries, engages in the entertainment contents business in Japan, the United States, Europe, and internationally. It operates through Entertainment Contents Business, Pachislot and Pachinko Machines Business, and Gaming Business segments. The Entertainment Contents Business segment engages in the development and sale of consumer game software, such as Full Game and F2P, etc., as well as amusement machines; planning, production, and sale of animated films; and development, manufacture, and sale of toys. Its Pachislot and Pachinko Machines Business segment is involved in the development, manufacture, sale of pachislot and pachinko machines. The Gaming Business segment engages in the development, manufacture, and sale of gaming devices and casino machines; online gaming business; and development and operation of the Paradise City integrated resort. Sega Sammy Holdings Inc. was founded in 1951 and is headquartered in Shinagawa, Japan.

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6460.JP

Sega Sammy Shares Surge Over 6%, Recovering 3,000 Yen Level

Sega Sammy Holdings' stock price closed at 3,022 yen on August 25, 2026, up 175 yen from the previous trading day, with a gain of over 6%. Over the past month, it has risen 13.4% from 2,664 yen, recovering the 3,000 yen level from the month's low of 2,648 yen. The stock price increase reflects expectations of a return to profitability, with a PER of 18.85 times based on the company's forecast EPS of 160.36 yen for the fiscal year ending March 2027. Meanwhile, first-quarter sales for the fiscal year ending March 2027 were 95 billion yen (up 17.3% year-on-year), but operating profit was 2.3 billion yen, only 5% of the full-year forecast of 44.5 billion yen. The company explains that the slow progress is within expectations, as the launch of major new titles is concentrated in the second half. However, attention is needed as this second-half concentration continues for a second consecutive period, making the start of the third quarter a key focus.
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CyberAgent plunges sharply after three-day break, strong earnings fail to meet market expectations

On the Tokyo stock market on August 10, CyberAgent plunged sharply after a three-day break, closing below the 1,300 yen level for the first time since June 26. The third-quarter results announced late last week showed double-digit revenue and profit growth, accompanied by an upward revision of full-year forecasts, but the prevailing view was that they fell short of market expectations. Among the 96 game and entertainment-related stocks, 64 rose, with Sega Sammy Holdings edging higher for a third straight day after Nomura Securities raised its target price from 2,640 yen to 2,800 yen. Meanwhile, Furyu, which reported strong first-quarter results and July monthly performance, fell back on profit-taking.
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Nvidia and Sega mark 30 years since Sega's rescue saved Nvidia from bankruptcy

Nvidia and Sega are celebrating the 30-year anniversary of a pivotal moment in 1995 when Sega's decision to pay Nvidia for a contract it could not fulfill saved the company from bankruptcy. Nvidia CEO Jensen Huang recalled that the company had chosen the wrong technology and was nearly out of business, forcing him to fly to Japan to ask Sega's CEO, Irimajiri-san, to release Nvidia from the contract while still providing the payment. Irimajiri-san agreed, and the funds allowed Nvidia to reset and invent new chip-design methods that remain in use today. Huang emphasized that without Sega's support, Nvidia would not exist, and the two companies continue to work together.
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Jensen Huang bet Nvidia's last dollars on a chip tested only in simulation — and it saved the company

In 1997, with Nvidia weeks from insolvency, Jensen Huang ordered mass production of the RIVA 128 graphics chip — a design that had never physically existed, tested entirely inside a simulator. Huang recalled on the Acquired podcast that the company had about six months of cash left and could afford only one tape-out, so it bought an emulation tool with roughly half its remaining funds to virtually prototype the chip. Nvidia laid off more than half its staff, cutting headcount from about 100 to 40, and was kept alive by a $5 million investment from Sega. The RIVA 128 shipped in August 1997 with just one month of payroll remaining, and it sold roughly a million units in its first four months, propelling Nvidia toward its 1999 IPO and eventually to a valuation of around $4.7 trillion.
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