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Proya Cosmetics Co Ltd Class A

Proya Cosmetics Co.,Ltd. researches, develops, produces, and sells cosmetics in China, Hong Kong, and internationally. The company offers skincare, make-up, body, and hair products under the PROYA, TIMAGE, Off&Relax, Hapsode, CORRECTORS, INSBAHA, Awaken Seeds, UZERO, and Anya brands. It sells its products through online platforms, such as Tmall, Douyin, JD.com, Kwai, and Pinduoduo, as well as Taobao, JD.com, and Vipshop; and specialty cosmetics stores, department stores, and beauty multi-brand stores. The company was formerly known as Proya (Huzhou) Cosmetics Co., Ltd. and changed its name to Proya Cosmetics Co., Ltd. Proya Cosmetics Co.,Ltd. was incorporated in 2006 and is headquartered in Hangzhou, China.

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Proya 2026 Interim Report: Acquisition Consolidation Boosts Profit, Core Business Profitability Under Pressure

Proya released its 2026 interim report. Thanks to the consolidation effect from acquiring Flower Knows, net profit attributable to shareholders surged 46.26% year on year to 1.168 billion yuan, but non-GAAP net profit fell 13.80% to 664 million yuan. The company achieved operating revenue of 5.375 billion yuan, a slight increase of 0.24%, and proposed a generous cash dividend of 11.80 yuan per 10 shares, totaling about 462 million yuan. Combined with the first-half buyback amount, the cash dividend payout ratio exceeded 50% of net profit. The main brand Proya recorded revenue of 3.692 billion yuan, down 7.19% year on year. The second growth curve brand Timage brought in 551 million yuan, down 21.93%. The hair care brand Off&Relax posted revenue of 477 million yuan, surging 70.81%, while Yuanseta recorded 313 million yuan, soaring 222.23%. The performance change was mainly due to the step acquisition of Shenzhen Flower Knows E-commerce Co., Ltd., which formed a business combination not under common control. The equity held before the purchase date was remeasured at fair value, generating investment income of about 445 million yuan. Excluding this factor, core business profitability remained under pressure, with the selling expense ratio rising to 53.13% and image promotion and advertising expenses increasing by 175 million yuan.
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PROYA Partners with Ulta Beauty for U.S. Launch

PROYA, the flagship brand of Proya Cosmetics, has partnered with Ulta Beauty, the nation's largest beauty retailer, to join its global prestige skincare lineup. This November, PROYA will launch its Advanced Firming and Original Repair collections in 400 Ulta Beauty stores nationwide and online at Ulta.com. The collaboration marks a significant milestone in PROYA's global expansion, bringing its science-led skincare philosophy to U.S. consumers. Yuli Cai, Head of PROYA's Overseas Business, said the partnership represents an important step in building PROYA as a global beauty brand grounded in quality, scientific innovation and long-term growth. The brand aims to leverage Ulta Beauty's nationwide store footprint and millions of Ulta Beauty Rewards members to cultivate deep consumer trust across the U.S. and build replicable retail partnership models for future expansion into Western Europe and other global markets.
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