JiShi Media Co Ltd

Jishi Media disclosed its 2026 semi-annual report, with first-half operating revenue reaching 1.014 billion yuan, up 1.73% year on year, while net profit attributable to the parent company narrowed its loss by 5.07% compared with the same period last year. Net cash flow from operating activities reached 26.8 million yuan, a substantial year-on-year improvement of 235.71%, turning from a net outflow in the prior-year period to a net inflow. Government and enterprise business became the core engine driving revenue growth, with a marked acceleration in project contracting and delivery, and business reach extending into vertical fields such as smart government, smart emergency management, and smart agriculture. The country's first cultural media computing power base was inaugurated in Jilin and incorporated into the national broadcasting industry's 1+7+31+N cultural big data computing power layout, giving the company an early advantage in the competition for new computing infrastructure within the broadcasting system. The Jilin Culture and Tourism Large Model, trained on the DeepSeek large model, has already been put into use and is the first provincial-level vertical large model for culture and tourism in China.

Jishi Media Party Secretary and Chairman You Zhiqiang led a team to Baicheng City and Tongyu County on August 10 for research, reaching multiple cooperation consensuses with the two levels of government on green computing power development and digital economy coordination. Both sides made clear that a zero-carbon computing power park and a regional intelligent computing center will be the core of cooperation, integrating Baicheng's green power resources with Jishi Media's strengths in computing power, networks, platforms, and content to create a demonstration model of coordinated green power and cultural computing power in Jilin. Jishi Media plans to coordinate the province's publicity and cultural computing power resources for concentrated deployment in Baicheng, attracting AI research and development and internet companies to settle in, and building a cultural computing power industry cluster distinct from general-purpose computing power and featuring Jilin's cultural characteristics. During the research period, the team visited the Lanyun Baicheng Advanced Intelligent Computing Center, the Shanghai Electric Taonan Green Methanol Project, and the Taonan Chemical Industry Park Intelligent Command Center on site, and held in-depth discussions with Tongyu County functional departments on supporting policies, local safeguards, and industry chain coordination details.

Jishi Media has been advancing multiple initiatives in the AIGC audiovisual space. Its subsidiary, Jilin Northeast Asia New Media, has co-produced a 30-episode AIGC television series, The Changbai Mountain Code, which has now officially launched. At the same time, the company is co-organizing the AIGC script venture capital project for the 21st China Changchun Film Festival. This drama is the first long-form series in Jilin Province to be produced using a full-process AIGC industrialized system. It draws on the natural scenery of Changbai Mountain and the folk culture of the Guandong region, combining AI digital content with Jilin's distinctive cultural tourism IP. Through the company's province-wide cable TV and IPTV distribution network, it opens a digital communication channel for local cultural tourism promotion. The film festival's AIGC script venture capital project is jointly organized by the School of Media Science at Northeast Normal University, Jishi Media, and its subsidiaries. It invites global creators to submit AIGC film and television scripts and provides support resources such as funding, computing power, and industry connections. By advancing both long-form drama production and venture capital activities, the company is gradually connecting the upstream and downstream of the AIGC content industry, forming a development model that runs long-form dramas and micro-short dramas in parallel, with in-house production and a venture capital platform empowering each other.

Jishi Media and Changchun Jingyue High-Tech Zone have reached a consensus on deep collaborative development and will jointly build an AI micro-drama industrial park. Ding Huidong, director of the Jingyue High-Tech Zone Management Committee, recently led a team to Jishi Media for research and made it clear that the high-tech zone will leverage its industrial carrying advantages to fully support the park's construction. Jishi Media stated that it will use its computing power base, media asset resources, and broadcasting compliance review qualifications as the core, joining forces with the government to cultivate the AIGC industry ecosystem and lay out the production of new cultural content such as micro-dramas and live-action series. Previously, the Jilin Provincial Party Committee's Publicity Department had already deployed the cultivation of the AI audiovisual industry. This time, the local government followed up with implementation, forming a complete promotion chain of provincial deployment, park implementation, and enterprise operation. During the research, two local cultural and creative enterprises, Changchun Zhixing Heyi Animation Company and Guoxun Media Company, participated in exchanges, and an industrial model is expected to take shape where state-owned enterprises build the platform, private enterprises drive innovation, and the government provides support.

Jishi Media has signed a strategic cooperation agreement with the Yushu Municipal People's Government to promote comprehensive digital transformation under the Digital Yushu initiative. The two sides will gradually scale up the results of a previously launched smart agriculture pilot, aiming to build a benchmark smart city for county-level regions in Northeast China. The cooperation will upgrade from a single agricultural digitalization scenario to a full-dimensional government-enterprise collaboration system covering urban governance, public services, industrial upgrading, and digital infrastructure. Jishi Media will prioritize strengthening Yushu's digital foundation by upgrading information and communication networks, building a city-wide IoT sensing system and a local cloud computing platform, while simultaneously providing communication resources and county-level brand promotion channels. Jishi Media Chairman You Zhiqiang stated that the county-level market is the main battlefield for building Digital Jilin, and Yushu Party Secretary Liu Jinglei noted that the construction of a digital and intelligent Yushu has been incorporated into the city's key plans for the 15th Five-Year Plan period.

Jishi Media and China FAW held a cooperation symposium, where the two sides reached a cooperation consensus in areas including brand marketing, information technology development, all-media publicity, user engagement, and digital industry integration. They will explore a new model of mutual empowerment between automobile manufacturing and broadcasting and digital media. Jishi Media is a listed broadcasting enterprise in Jilin Province, while China FAW is a leading central state-owned enterprise in the province's automotive industry. The two sides have complementary resource endowments and can jointly promote the integrated development of manufacturing and the digital industry. Jishi Media will contribute its transformation achievements in culture plus technology, such as integrated cable TV and IPTV operations, A-standard data centers, and a provincial-level cultural tourism vertical large model, to provide customized audiovisual content and online-to-offline closed-loop services for automotive brands. In the short term, the two sides plan to launch joint automotive-themed promotions and AI micro-dramas leveraging the Changchun Winter Universiade, and in the medium to long term, they will explore in-depth projects such as user traffic interoperability. This cross-sector collaboration between central and local state-owned enterprises is expected to help upgrade the brand and digital transformation of Jilin's automotive industry, while also broadening application scenarios for Jishi Media's computing power and AI content, achieving two-way industrial empowerment.

Zhang Yiding, director of the Jilin Provincial Radio and Television Bureau, led a team to inspect the Northeast Asia AI Plus Micro-Short Drama content creation base under Jishi Media, examining the full-chain operations of AI-driven industrial content production, industry incubation, and overseas distribution. The base is operated by Northeast Asia New Media, a wholly owned subsidiary of Jishi Media, and is positioned as a leading AIGC audiovisual industry hub in Northeast Asia. It has established a complete pipeline covering intelligent storyboarding, AI rendering, and finished product output. Among the first batch of ten key investment scripts, three have been delivered through full AI-process production, and two AI comic dramas have landed on mainstream video platforms and entered the trending charts. The base's 1,400-square-meter standardized campus has been renovated, with twelve enterprises having signed letters of intent to move in and nine institutions meeting conditions for production and operation. It has also taken the lead in establishing a provincial-level AI Plus audiovisual enterprise alliance. The Jilin Provincial Radio and Television Bureau has signaled ongoing support, with plans to provide assistance in policy implementation and resource coordination. Jishi Media is expected to generate incremental revenue through venue leasing, computing power services, joint project investment, and IP incubation profit sharing, establishing itself as a benchmark for the digital audiovisual industry in Northeast China.

Jishi Media, in partnership with Lingjing Wanwei, launched its first AIGC dynamic comic drama, The Number One Pupil Master, which climbed to second place on the Huolong Comic Drama Hot List just two days after its release. The drama premiered on platforms including Huolong Comic Drama and Tencent Video on July 15, and by July 17 its popularity impact had reached 8.4 percent, with an overall popularity increase of 7.5 percent, while views, subscriptions, and engagement data steadily rose. The production uses an industrial AI dynamic comic pipeline, centering on a pupil cultivation storyline, with refined attention to visual detail and narrative scope, creating a differentiated content advantage. This project marks Jishi Media's full entry into the AIGC content arena, leveraging its own broadcasting compliance review qualifications and its partner's AI production capabilities to build an industry chain covering IP incubation, intelligent production, and multi-platform distribution, aiming to expand its digital cultural and creative business segment.