Ontex Group

Ontex Group NV has appointed Stéphane Re as Group CFO and member of the Executive Management Committee, effective September 14, 2026. He succeeds Geert Peeters, who will pursue a new professional chapter and support a smooth transition. Stéphane Re joins from Partner in Pet Food, where as Group CFO he led a comprehensive change program, and previously served as Group CFO of Thai Union Europe/MW Brands and held senior finance roles at Nestlé. Geert Peeters, who joined Ontex in December 2023, oversaw the refinancing of senior debt, the divestment of Emerging Markets businesses, and the development of a digitalisation program. CEO Laurent Nielly stated that Stéphane's experience in driving complex transformation and value creation will be invaluable as Ontex enters a new phase to transform its European and North American businesses.

The global adult diapers market is projected to grow from USD 14.16 billion in 2025 to USD 32.19 billion by 2035, at a compound annual growth rate of 8.22 percent, according to a new report by SNS Insider. North America held a 33 percent revenue share in 2025, with the U.S. market alone valued at USD 4.39 billion and expected to reach USD 8.79 billion by 2035. Europe was valued at USD 4.09 billion in 2025 and is forecast to hit USD 8.82 billion by 2035, while Asia-Pacific is set to be the fastest-growing region with a CAGR of 10.52 percent. Pull-up pants led product types with a 39 percent market share, retail pharmacies dominated distribution with 34 percent, urinary incontinence accounted for 56 percent of applications, and homecare settings captured 48 percent of end-user demand. Key players include Essity, Kimberly-Clark, Unicharm, and Ontex, with recent innovations focusing on improved absorbency, skin protection, and sustainable materials.