H&R Century Union Corp

Interactive film-games are moving from niche experiments toward a scalable track, and H&R Century is seizing the initiative through a matrix-based layout. According to DataEye Research Institute, the interactive film-game market was worth about 1.5 billion yuan in 2025 and is expected to grow to 1.8 billion yuan in 2026, while the closely related micro-drama market had already surpassed 100 billion yuan by the end of 2025. H&R Century's main-invested and main-controlled title 'Looking North Across the Rivers and Mountains' has accumulated nearly 6,000 reviews on Steam with a positive rating above 90 percent, and has already enabled multi-platform operations across PC and mobile. The company has produced or distributed multiple works including 'Oh No! I'm Surrounded by Beauties! 2', 'My Robot Girlfriend', and 'Code Name Three Kingdoms: Dragon Rises', covering historical intrigue, doomsday survival, science fiction, and female-oriented genres. The National Radio and Television Administration's 'Micro-Drama Quality Creation and Distribution Plan' proposes launching 1,000 outstanding micro-dramas by the end of 2026. Policy support and lower production barriers driven by technology are combining to solidify the foundation for the large-scale development of the new content industry. H&R Century has deep roots in the film and television industry, having produced works such as 'Palace: The Locked Heart Jade', 'Swords of Legends', 'The Lost Tomb', and 'Mysterious Lotus Casebook', and is advancing the application of AIGC technology around its 'content plus technology' strategy, promoting synergy among interactive film-games, TV dramas, short dramas, and artist management.

Huanrui Century disclosed its 2026 semi-annual results on the evening of August 26. During the reporting period, the company achieved operating revenue of 248.03 million yuan, an increase of 25.24% over the same period last year. Revenue from films, TV dramas and derivative products was 195.79 million yuan, up 45.57% year on year. The company said it is advancing its presence in multiple niche segments including AI dramas, premium short dramas on platforms, mini-program short dramas, and interactive film-game products, with revenue scale growing significantly. In the first half of the year, the company entered a concentrated broadcast period for long-form dramas. Perfect Match surpassed 600 million effective views across all platforms, while Qian Xiang exceeded 700 million views. At the same time, the company is carrying out three-dimensional IP development centered on Swords of Legends. The company holds adaptation rights to more than forty IP television dramas, has built a full business chain for its short drama operations, launched multiple interactive film-game products, and applies AIGC technology across the entire process.

The summer box office is heating up. Comedy film Kung Fu Women's Soccer crossed 1 billion yuan in box office on its seventh day of release, with a projected total of 2.56 billion yuan. Animated feature The Eight Immortals! has earned over 80 million yuan from previews and pre-sales, and the industry sees it as having the potential to surpass 1 billion yuan. In the capital markets, the film and cinema sector strengthened on July 16, with Ruyi Film, Shanghai Film, and Huanrui Century hitting their daily limit up. But the sector pulled back overall on the 17th. Ruyi Film, one of the producers of The Eight Immortals!, recorded two consecutive limit-ups on the 15th and 16th, then fell 2.23 percent on the 17th. Another Ruyi Film production, The Annual Meeting Can't Stop 2!, is also seen as a summer contender; its predecessor grossed nearly 1.3 billion yuan. The summer season's shift from a slow start to a strong run may boost confidence in a sluggish first-half film market. Upcoming releases include When the Stars Shine, Battle of Penghu, Spider-Man: Brand New Day, and The Odyssey.

On the morning of July 16, the three major A-share indices fell collectively. The Shanghai Composite Index dropped 0.82% to 3,923.2 points, the Shenzhen Component Index fell 0.83%, the ChiNext Index declined 1.73%, and the STAR Composite Index slipped 0.76%. Over 3,200 stocks across the market rose. The film and cinema sector bucked the trend, with Ruyi Film hitting the daily limit for a second straight session, Huanrui Century notching its third daily limit in six sessions, Shanghai Film surging by the daily limit, and Enlight Media jumping nearly 7%. In news, the movie "Eight Immortals" produced by Ruyi Film is set for release on July 18, with pre-sale box office exceeding 50 million yuan. Total box office for 2026 has surpassed 19 billion yuan, and the summer season box office has topped 3.3 billion yuan. CRO concept stocks rallied again, with Joinn Laboratories soaring 8.49%. The company expects first-half net profit attributable to shareholders of 600 million to 900 million yuan, a year-on-year increase of 884.9% to 1,377.4%, mainly due to rising prices of laboratory monkeys. A research report from Zheshang Securities pointed out that the domestic supply-demand gap for laboratory monkeys from 2026 to 2028 is at least 15,000 to 20,000, and monkey prices may remain high. ChangXin Technology opened for subscription today, with an issue price of 8.66 yuan per share, planning to issue 6.688 billion new shares, or 7.691 billion shares if the over-allotment option is fully exercised. The online lottery winning rate is expected to be in the range of 0.3% to 0.7%. In Hong Kong, the Hang Seng Tech Index rose over 3%, Alibaba gained over 5%, Tencent added 2.6%, and Xiaomi and Meituan both surged over 5%.

The A-share market fluctuated at low levels on the morning of July 16, with the media sector leading the gains and multiple movie stocks standing out. Ruyi Film hit limit-up for two consecutive days, while Dian Sheng, Zhidu, Shanghai Film, Huanrui Century, and Enlight Media were among the top gainers. The summer box office is heating up, with Stephen Chow's Kung Fu Women's Soccer grossing over 800 million yuan. The telecommunications sector plunged more than 4 percent, with Yitong Communications and Chengtian Weiye falling over 10 percent, and Mengwang Technology hitting limit-down. New stock Longxin Intelligent rose over 120 percent during the session; the company is a national-level specialized and sophisticated little giant enterprise. The Hang Seng Index rose over 2 percent intraday, and Maifushi surged over 30 percent on strong AI business revenue growth expectations.